Innovation management
Generate ideas and solutions and implement MVPs in the Intralab
What we do
Workshops for the development of process, product and business ideas
Project:
Challenge
Medical laboratory
approx. 70 employees
Stagnating sales in a highly competent market environment. Risk of long-term loss of profitability.
Goal
After 1 year:
- Finding approaches for new business areas that promise sources of income
- Prioritize the most promising business segment by testing the shortlist using MVP
Measures
- 3 half-day workshops with management team and owners to question their own business model and derive new options using SWOT, risk analysis, scenario work and St. Gallen Business Model Navigator — providing clarity on top 4 business model innovations
- Definition of success criteria for a suitable business model innovation
- Workshop on the preparation of MVP sprints to test the developed business model innovations in the design thinking scheme
- Testing MVP's using agile sprints in OKR logic over 6 months, regular success checks
- Final selection of the most promising approach
Results
Strategic direction has been tested and defined
Time spent
